Google Ranking

 

ZONE® DERMASURE® Skincare in the Top 500!

 

We Google Rank within the Top 500 Best Websites in SA.

Google ranking systems sort through hundreds of billions of webpages in their Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for.

These ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query—for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.

To help ensure Search algorithms meet high standards of relevance and quality, we have a rigorous process that involves both live tests and thousands of trained external Search Quality Raters from around the world. These Quality Raters follow strict guidelines that define our goals for Search algorithms and are publicly available for anyone to see.

ZONE® DERMASURE® meets that standard.

 

What did we do to help increase traffic?

Improvements across all devices to help with our client experience.

Here is a short list of changes:

- Improve the website speed a lot.
- Improve the mobile look-&-feel.
  *View two products at a time.
- Increase the Pack Options.
- Introduce "Pack Discounts"
  *ZONE® Packs up to 35% off
  *DERMASURE® Packs 12.5%

- Added a "Free Product" option
  *One free product from R450.
  *Two free products from R900.
- You can "Create Your Pack".
  *From R500 receives 10% off.
  *Add Single and Starter Packs.
- also added a Gift Card option.

- We increase Payment Options
  1. PayFast: Offer 8 pay options.
  2. Payflex: Pay Now or *Later.
  *4 x Installments = Interest Free.
  3. Manual EFT from your Bank.
- We reduced the Shipping Fees.
  *Free-Shipping from R450.
  *Apply a reduced sliding scale.

- Used Ahrefs for Site Audit
- Used Fiverr to make changes
- Use LightHouse to Speed Test
- GTMetix Website Speed Test
- Use Google Search Console
- TinyJPG Compress Images 

This is to just name a few.

Currently our website ranks within the Top 500 Best websites in SA.

How to Shop OnlineClick here 
(7 step-by-step guide)

 

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